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research & Consultancy Program

The focus is on ecotourism and sustainable tourism, best practices, policy development and tourism planning and management. We also undertake social evaluation of programmes and review EIAs.

The SUS-TOUR Project – a Switch Africa Green Project (July 2015 – December 2017)

SUS-TOUR is a 30-month project that is being implemented jointly by the three partners since 2015. It is funded by the European Union through the framework of projects of Switch Africa Green. The overall objective of SUS-TOUR is to contribute to the sustainable development of tourism in Kenya through promoting customer-oriented innovation and marketing of CBTs to foster improvement in rural livelihoods and conservation of culture and the natural environment.

The major beneficiaries of the project are Micro, Small and Medium Enterprises (MSMEs). The MSMEs includes tour operators and community-based tourism organizations in Kenya. The project aims at developing tools that would assist the MSMEs in marketing and developing their CBT products.

Two universities (Moi University and Masai Mara University) are key players in the project as training sessions were conducted in collaboration with their institutions. Moreover, they are headquarters of the regional training branches.

The project is involving the county administration, public tourism organizations and other Civil Society Organizations (CSOs).

The specific objectives of SUS-TOUR project are to:

  1. Transfer the knowledge of good practice to guide CBT development in Kenya
  2. Capacitate and support entrepreneurs and communities to develop customer-oriented innovation and effective partnership in CBT
  3. Enhance sustainability in capacity building for CBT development
  4. Enhance coordinated marketing of CBT
  5. Improve enabling policy framework to guide CBT at a larger scale.

The project has undertaken following activities to achieve its objectives:

  1.  The Multi Stakeholder Project Board has been established
  2. Training of trainers was conducted in Nairobi and Eldoret in June 2016. 19 CBTOs, 12 TOs and 57 trainers (lecturers and county government officials participated in the trainings
  3. The Collaborative Innovation Workshop (CIW) was conducted in February 2017.
  4. Tools for sustainable CBTEs have been developed including; a training workbook, a Marketing Guideline and CBTE checklist
  5. The project’s communication strategy has been implemented. This has included the design of the project’s logo, website, Twitter, Facebook and dissemination materials such as stickers and flyers
  6. Field visits to  CBTOs have been conducted to assess how they are implementing the CBT support package

The project is in the process of completing the following activities

  1. Developing  a CBT Guidebook  including a code of conduct for tourists
  2. Establishing a regional training centre
  3. Establishing a Go-Marketing subcommittee
  4. Drafting policy recommendations on roadmap to sustainable CBT development

Our Programs

  • Leadership & Mentorship Program16th April 2017 - 1:09 pm
  • Research & Consultancy Program16th April 2017 - 1:08 pm
  • Awareness Creation & Information Sharing Program16th April 2017 - 1:07 pm
  • Standards & Best Practices Program16th April 2017 - 1:05 pm
  • Community Programs16th April 2017 - 12:54 pm

VISIT OUR SPONSORS

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Ecobytes

  • Embracing the Plastic Bags Ban for Tourism Facilities13th May 2017 - 2:32 pm
  • Sustainable local purchasing18th April 2017 - 9:48 am
  • Adoption of Green Energy in Tourism Accommodation Facilities11th April 2017 - 2:19 pm
  • Sustainability for tour operators; The Travelife Partner18th March 2017 - 8:00 am
  • Sustainability and customer satisfaction10th March 2017 - 5:46 pm

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Contact Us

ECOTOURISM KENYA (EK)

KATO Place, Longonot Road, Upper Hill, Nairobi
P.O. Box 10146-00100, Nairobi, Kenya
+254 20 529 2078
+254  726 366 080 | +254 780 815 683
info@ecotourismkenya.org

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