Community-owned tourism enterprises have certain limitations, some of them in knowledge, expertise, and skills across various aspects such as customer care, marketing, financial management, leadership, and action planning. These areas have been identified through recent research conducted by Ecotourism Kenya, which aimed to evaluate the training needs within the CBTEs (Community-based tourism enterprises).
Training is an effective way to address these knowledge, expertise, and skills limitations within CBTEs. It allows CBTEs to refine the knowledge and skills needed to manage and operate their businesses effectively. This, in turn, helps them to improve their business practices, understand the dynamic business environment, and have a competitive edge in the market, all of which are essential for the growth of CBTEs. For continuity, it is crucial to encourage growth that withholds responsible tourism practices.
Therefore, Ecotourism Kenya is organizing a CBTEs Engagement Week aimed at bringing together CBTEs and various stakeholders in Kenya to share ideas, knowledge, and experiences so that they can refine their knowledge and skills to foster growth. The theme is ‘Igniting Progress: Catalyzing Growth of CBTEs through Supportive Training Environments’. The topics that will be covered during the only event in Kenya that focuses on community-owned tourism enterprises are:
- Creating a great customer experience.
- Unlocking the secrets to market your products and services effectively, and stay ahead of the competition.
- How to manage your money effectively.
- How to lead a small business.
- Action planning with a focus to assess CBTEs’ current situation in the aforementioned areas and formulating strategies to bring about positive change.
The target audience is CBT enterprise owners -operators/MSMEs, initiatives, or organizations.
The CBTEs engagement week aims to:
- Refine existing knowledge and skills.
- Provide networking opportunities.
- Facilitate knowledge exchange, ideas, and experiences.
- Highlight practical action and best practices to draw lessons from.
The training methodology involves:
- Experienced facilitators
- Activity-based presentation of training topics such as storytelling, and brainstorming
- Peer-to-peer learning
The engagement week is from the 31st of July to the 4th of August 2023. Each day will have 2-hour sessions on one training topic. Attendance is free yet valuable.
Don’t miss out on this opportunity!
Register here to attend the training.
*CBTE community-based tourism enterprise