Weekly Ecotourism Kenya News-Industry news
Local Tourists Urged To Explore Magical Kenya Signature Experiences
Cabinet Secretary for Tourism and Wildlife, Najib Balala, has asked Kenyans to embrace diverse tourism experiences, especially those that are tailor-made to suit different preferences.
Speaking during a visit to The Forest Adventure at Kereita, Kiambu County, Balala called on the local tourists to explore the Magical Kenya Signature Experiences (MKSE) that are a cut above the traditional tourism offerings as they offer an authentic and highly-personalized experience. These were identified through an evaluation process in the first phase of identifying experiences that form part of the must – visit experiences in Kenya.
He took on the zip-lining and archery experience which is part of the experiences offered at Kereita.
TripAdvisor ranks Nairobi’s storytelling by street children 2020 Best of Best experiences in Africa
Photo credit: Google
Experiential travel, also known as immersion travel, is a form of tourism in which people focus on experiencing a country, city or particular place by actively and meaningfully engaging with its history, people, culture, food and environment.
This has now become a trend in the city under the sun – Nairobi. The tours which are done by former street children has seen the young adults an income through tourism. The tour allows visitors to give back as they enjoy a fascinating cultural experience of walking through downtown Nairobi.
Since the coronavirus pandemic started, tourists can watch the tour virtually and visit places they have always wanted to see, at the touch of a button – zoom.
Commonly experienced in Morocco which ranks top as the country that woos many experiential travellers who do not fancy beaches and wildlife. It organizes camel ride trips in Marrakech through the Atlas Mountains, three valleys and waterfalls, and a Sahara desert safari. In South Africa, wine tours and bungee jumping draw tourists in droves. Business Daily
Check more here – Nai Nami – TripAdvisor
Welcome to the world of Hashtags
Photo credit: WTM Africa
The modern business model has shifted from direct sales of interacting from person to person – hello Covid 19…to a generation of people buying/selling products on digital platforms. Whether you’re just setting up your brand’s social media handles, or you’ve been on Instagram/Twitter/Facebook for a while, having a hashtag strategy is key to increasing the visibility of your brand.
The hashtag strategy in marketing is getting more buzz in the digital business space. You should regularly build on your hashtag strategy, finding new hashtags to add to your lists and use on your posts.
Get to know why you need a hashtag strategy for your business? How does it benefit your brand? What types of hashtags can you use for marketing? And how do you know your hashtag strategy is working? Read more…
In case you missed it…
The Covid 19 membership series is going on. It is a series of case studies that demonstrate how Kenyan responsible tourism operators are coping with the effects COVID-19. Last week, we released the 4th part which is up on the website, and we focused on Saruni Camps and Lodges.
We are committed to keep you updated with news and activities taking place during this period. If you have news that might be relevant to Ecotourism Kenya fraternity, initiatives that you’d want communicated to the tourism industry, please drop us an email on ecorating@ecotourismkenya.org
PR Team
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