Name of the facilitySerena Beach Resort and Spa
Certification AchievedGold
Year opened1975
Tourism regionCoast
CountyMombasa (County)
Address90352- 80100 Mombasa
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Telephone/Mobile041 5485721/4
EmailEmail hidden; Javascript is required.
Facility Notes

Serena Beach Resort & Spa is in Shanzu, North Coast of Kenya. The facility is situated along Shanzu Beach and borders the Mombasa Marine National Park. It has 120 rooms with a bed capacity of 220 visitors and a total workforce of 214 employees. The park area covers 210 km2 and lies between Mombasa and Tudor Creeks.
It is home to a wide array of marine life which include: turtles, crabs, corals, sea urchins, jellyfish, sea stars, and sea cucumbers. There are also many seabirds in large nesting colonies and an internationally significant number of crab plover and roseate tern.

Environmental management

- As one of the properties in the Serena Hotels, Serena Beach Resort & Spa is guided by the corporate environmental mission statement of the company. The statement clearly outlines the company’s commitment to:
 Develop projects which pay the highest regard to environmental concerns in design, planning, construction, and operation.
 Be sensitive towards the monitoring of the interests of the local population including their traditions, culture, and future development.
 Practice a responsible attitude towards energy conservation, reduction and recycling of waste, and control of sewage disposal, air emissions, and pollutants.
 Be sensitive to conserving environmentally protected or threatened areas and species among others.
- The facility's environmental management is also guided by an established and working Environmental Management System (EMS). The EMS has monitoring plans for water, energy, and waste.
- The facility has conducted a self-environmental audit in compliance with the Environmental Management and Coordination Act (CAP 387). This was done on the 16th March 2023 with Ref no: NEMA/EA/MSA/5/2/2372.

Environmental conservation

Sea Turtle Conservation.

- Serena Beach Resort & Spa runs a sea turtle conservation program within its premises that aims to protect the following endangered species: Green turtle, Hawksbill, and Olive Ridley. Eggs collected by fishermen from local beaches along the North Coast such as Shanzu, Mtwapa, and Kikambala are brought to the hatchery established at the beach lawn of the property. The eggs are protected till they hatch and are released into the Indian Ocean.
- Since its inception in 1993, a total of 75,485 eggs have been secured and 64,062 turtle hatchlings (85%) have been released into the ocean., 922 eggs have been secured and 253
hatchlings have been released into the ocean as of July 2023.
-Since the inception of the program 31 years ago, 586 turtle nests have been protected (Green Turtle: 456, Hawksbill Turtle: 67, and Olive Ridley Turtle: 63) with the help from the local fishermen, beach operators and KWS Rangers.
- As an incentive, Serena secures the eggs from locals that are part of the Kamkunji Self Help Group which comprises 25 fishermen and pays them Kshs.50 for every egg they collect and bring to the facility. The eggs would otherwise have been poached for food or medicinal value.
- The facility has hired a marine conservationist to educate guests as well as the local community on turtle conservation.
- Students from local schools through Wildlife Clubs are invited to the property for conservation lessons on turtle conservation.
- On 24th July 2023, Ecotourism Kenya, eco-rating auditors, guests, hotel management, and beach operators witnessed 14 hatchlings being released into the ocean.

Beach clean-up exercises
- In partnership with the Kenya Wildlife Service (KWS), Beach Management Units (BMU), Kenya Association of Hoteliers and Caterers (KAHC), and beach operators, Serena Beach Resort & Spa carries out beach clean-up every first Saturday of the month. The clean-up is carried out on the 300-meter stretch between PrideInn Paradise Beach Resort & Spa and Flamingo Beach Resort &Spa. Guests can also participate in the clean-up exercise.
- In 2021 and 2022, a total of 758 Kg of solid waste such as plastics were collected during the beach clean-up exercise, while as of July 2023, a total of 31 Kg has so far been collected.
- During World Oceans Day, the facility conducts litter collection from the beach. In the year 2021, 25kgs litter was collected and in the year 2022, 80kgs of litter was collected.

Butterfly Conservation
- The facility runs a butterfly conservation programme within its premises. A Butterfly Park was established in 2002, where a total of 67 endangered species are currently protected. Serena has partnered with Bamburi Butterfly Park and Gede Ruins to restock pupae and share information on butterfly conservation.
- After the 4 stages in the metamorphosis of butterflies, the hatched butterflies are released into the environment. Since its inception in 2002, a total of 403,893 butterflies have been hatched and released into the coastal environment.

Tree planting initiative.
- The facility has an active tree planting program within its premises and the local community.
- Serena has an onsite tree nursery within its butterfly conservation park. The trees are a mix of indigenous species and fruit trees. These include Yellow flamboyant, Monkeypod/ Rain, Neem, Indian almond, Umbrella Palm, Golden Palm, Ixora Red, Jerusalem thorn, mango, orange, pawpaw, coconut, and Golden shower trees. Fallen leaves from the existing trees are composted and used to nurture the tree seedlings. Since its inception in the year 2010, a total of
14,993 trees have been planted.
Tree planting within the facility is monitored by the facility’s naturalist, who also advises on suitable areas for tree planting within the facility. Both staff and guests can participate in tree-
planting exercises. Planted trees by guests have been tagged using plaques that indicate the species both scientific and common name, origin, date planted and some the name of the guest. The picture below shows a plaque on a tree that was planted by the late Professor Wangari Maathai.
- The tree seedlings from the nursery may be donated cost-free to interested staff, guests and/or groups for planting. The naturalist enlightens interested guests about the trees within
the facility during an ecotour of the facility.
On 26 July 2023, Serena partnered with SKAL Kenya Coast and other facilities in mangrove planting at the MikindaniAldina site. 2,591 mangrove seedlings were planted, and 9 staff from Serena participated.
- In 2019, the facility signed the single-use plastic pledge, that supports the efforts to create a plastic-free East African Coastline. In addition, the facility sensitizes guests and locals against littering at the beach and the significance of marine life.
- Serena Beach Resort & Spa also commemorates international days such as Earth Hour, World Ocean Day, and World Environment Day.

Waste water management

- Wastewater generated from the guest rooms, kitchens and laundry is managed through septic tanks and soak pits.
- The swimming pools are cleaned via brushing, sieving, vacuum cleaning and backwashing. Backwash is conducted depending on the pool use and runs for 10-15 minutes.
- Wastewater generated from the backwash process is directed to the soak pit.
- Grey water from both kitchens flows through grease traps to remove fats, oils and grease.
- The grease traps are cleaned depending on use to ensure maximum efficiency in their operations. The grease trap at the staff cafeteria is serviced weekly while the grease trap in the main kitchen is serviced at least twice a week or daily.
- Both grey and black waste water go to chambered septic tanks where bio augmentation treatment takes place before flowing to the soak pits.
- Effluent sampling and testing have been carried out by Polucon Services Limited in compliance with the Environmental Management and Coordination (Water Quality) Regulations, 2006 (Cap. 387). This was done on the 25th of May 2023.
- An Effluent Discharge Licence application has been made to NEMA.

Solid waste management

- Solid waste in the kitchens is segregated into the following categories using well-labelled pedal bins; bottles and tins, papers and plastics, and organic waste.
- Waste at the waste holding area is separated into well-labelled chambers along the following categories; organic waste, bottles and tins, plastics, papers and biohazard waste.
- Waste is weighed and daily records are kept of waste generated. This is based on the types and quantities to ensure effective monitoring. All the generated waste is weighed before sorting and after sorting.
- All generated solid waste is collected by Virgin Waste Management Limited daily.
- Medical waste at the clinic is managed through a sharp box, and two pedal bins for contaminated and general waste.
- Medical waste is transported to Kwale for incineration by Benchmark International. As a measure of reducing single-use plastic bathing amenities such as shower gel, shampoo, and conditioner are provided in large dispenser bottles.
- Drinking water is sold and served in Mayers refillable glass bottles in both the guest rooms and at the restaurant.
- 18.9 litres of Mayer refillable drinking water is served to staff in dispensers.
- Plastic bottles, containers, and old cement bags have been re-used at the tree nursery for planting the tree seedlings.
- Paper straws are used at the restaurant.


- Path lights at the property are covered to reduce light pollution.
- The generator rooms have concrete banded flooring to prevent spillage of oil during servicing into the environment.
- The generators have been soundproofed to minimize noise pollution when running.

Water management

- The primary source of water is a borehole located about 3 kilometres away. This is owned and operated by a member of the local community.
- Water from the borehole is chlorinated and undergoes filtration before being pumped into an 800, 000 litres water storage tank.
- Supplied water is treated in a Reverse Osmosis (RO) plant and distributed for consumption.
- The water is metered to monitor the volumes of water supplied as well as consumption.
- An inlet water meter is present at the facility.
- Daily water consumption records are taken and analysis is carried out based on bed occupancy.
- Water sub-metering has been done at the different sections within the facility such as the laundry, guest rooms, kitchens and swimming pool sections.
- Water conservation notices are strategically displayed in the guest washrooms to sensitize guests on water conservation.
- The bathrooms have been fitted with low-flow showerheads as a measure to conserve water.
- Staff are sensitized on water conservation through notices displayed in various sections of operation such as the main kitchen and laundry.
- The lawns are watered very early in the morning.
- Mulching by use of coconut fibres is done for the trees planted. This reduces water loss through evapotranspiration.
- There is an ongoing awareness of water conservation at the facility. This awareness program targets to sensitize the staff and guests on water conservation.

Energy management

- The main source of power for Serena Beach Resort & Spa is the national electricity Grid-Kenya Power.
- There are 2 diesel-powered generators with capacities of 800 kVA and 650 kVA. These are mainly used as backup and run depending on the energy load.
- The facility uses a hybrid water heating system. Solar thermals have been installed for water heating, and 2 LPGpowered boilers have been installed for heating water up to the required temperatures-supplementing the energy generated by solar thermals.
- Energy consumption records are collected daily.
- Documented and up-to-date energy consumption records are kept by the management.
- Monthly energy analysis is carried out based on bed occupancy.
- LPG is used for cooking in the kitchens. LPG is also used in the laundry for the dryers.
- LPG has been metered to monitor consumption levels and identify prompt leakages at the facility. Daily readings are noted.
- Energy-saving bulbs and LED lights have been installed throughout the facility.
- Solar thermal energy is used for heating water in the hotel.
- Energy utility records are taken daily.
- As a measure of conserving energy, a master switch has been installed in each guest room.
- Guests are briefed on energy conservation measures upon arrival at the facility.

Visitor communication & education

- Upon arrival at the facility, all guests are briefed on the facility’s operations.
- Information on various artefacts displayed within the facility is provided, elaborating on their origin, name, cultural significance, etc.

Grand Eco-Chase.
- This is a human-size chessboard blended with the Marine Life Vs. the Life Cycle of a Butterfly that has been established near the beach. This is based on the conservation projects run by Serena and aimed at creating awareness of marine life conservation.
- During the beach clean-up exercises by the facility, guests are also briefed on the eco-chess.
- Records of the number of guests who participate in the game are kept by the facility.
- The chess pieces have been made by Ocean Sole The foundation uses 2,512 recycled flip-flops.

Little Explorers Program.
- Through the program, kids staying at the property are educated on conservation. This entails Lectures on turtle conservation, and learning about butterflies and birds.
Activities to improve creativity such as painting and beading are also carried out, along with watching adventure movies.

Butterfly Information Centre.
- Guests, schools, and the local community can visit the centre located within Butterfly Park, where they are educated on butterfly conservation.
- Guests can partake in the release of butterflies, during special occasions such as weddings. At such events, a small briefing is done about the conservation initiative, and some of the butterflies are named after the guests.
- An informative signage is placed at the turtle hatchery which tells the guest more about the sea turtle. Guests can read the signage and get to know about the nesting periods, dominant
turtle species found on the grounds and the total number of days taken for the eggs to hatch

Chemical use

- The facility uses biodegradable chemicals in the laundry and kitchens. These are supplied by Ecolab and Malum.
- Frangi products are used in the guest rooms.
- LPG used in kitchens is bought in bulk in 5 tonnes and 50 kg and 13 Kg cylinders are used mainly as backup.
- The LPG cylinders have been stored in 2 cages. In addition, LPG safety signages and fire extinguishers have been provided.
- Emergency response procedures to be followed in case of fire and gas leaks have been provided at the LPG storage areas.
- The LPG cylinders for bulk storage have been duly serviced with their next test dates being December 2024 and December 2025.
- Emergency shut-off valves have been provided for the LPG.
- Swimming pool chemical consumption records are available for monitoring purposes.
- Material Safety Data Sheets (MSDS) have been provided at the laundry section and swimming pool for the chemicals in use.
- The dosing of laundry chemicals is automated.
- A calibrated cup has been provided at the swimming pool section for measuring chemicals.

Community Criteria
Benefits to local community/community empowerment

Serena Beach Resort & Spa supports community development through various initiatives as highlighted:

- The facility has employed 87 (this is approximately 35 % of the staff population) staff of staff from the coastal area.
- All casuals ( at least 20 ) are employed from the local area depending on the season.
- The facility supports local artisan groups by purchasing some of their products and selling them to guests in the gift shop and also by providing the groups/individuals with platforms to showcase their talents and products to guests.
- The facility has organized Lamu Market at the beach lawn within the facility, every Friday for locals to sell their products to guests. 8-10 operators sell their products on a rotational basis and guests can purchase directly whilst directly interacting with the locals and learning about the
Swahili/Muslim culture.
- The facility also invites a group, Bombolulu group which comprises 15 people abled differently, during special occasions to showcase their work and talents through an organized fashion show at the lodge.

- Through the Children's Library Programme, Serena promotes literacy and early childhood development where parents and caregivers read with their children. Libraries have been set up at Shimo La Tewa, Ngoloko, Mtomondoniand Mji Wa Salama Primary Schools as well as Shanzu Orphanage Home. The libraries have been stocked with books in local languages. Annually, an average of 3848 students benefit from this initiative.
- The facility also runs an Adopt a School Program at the 5 primary schools. Through the establishment of ecoclubs. The students get a chance to learn about culture, recycling, butterfly conservation, environmental conservation, and climate change. The facility has also
provided some of its books to the schools’ libraries.

- The facility offers 3 months of internship opportunities to students in various institutions. The facility takes an average of 10 students per month, in 2022 The facility hosted 113 interns across all departments, while from January to June 2023, the facility has hosted 76 students across all departments.
- The students are provided with free meals and uniforms.

- Through the Serena wellness program, staff, and members of the local community including, beach operators and schools are offered free screening and are sensitized to lifestyle diseases such as cancer, hypertension, and diabetes as well as mental health.
- The program also incorporates guest speakers who address topics on health, financial management, planning, goal setting, stress management, and family life skills. The wellness program is carried out in partnership with other medical institutions.
- Due to COVID-19, the wellness activity had been put on hold and has been reinstated in 2023.
- In April 2023, Serena held a wellness activity, at Shimo La Tewa school, where the facility’s nurse conducted a hygiene talk.

Guest entertainment.
- Serena invites traditional dancers from the Giriama, Pokomo, and Sengenya dancer groups to entertain guests at the facility. Each group comprises 15 dancers.
- The facility also engages 3 different groups of acrobats to the facility. Each group comprises 8 people for guest entertainment.
- The facility also invites two different bands including a band of blind couples for guest entertainment.
- All entertainers are from the local area, with a total of 96 people benefiting annually.

Soap for Hope program.
- This is a community empowerment program that began in 2022 at the facility. The facility donates the used guest soap that would have otherwise been discarded, to Muhamad
Kanji recycles and repackages the soaps into new pieces. The new soap bars are then distributed to the less fortunate people in Kwale County.
- In 2022, the facility gave out 40.1 Kg of discarded guest soap and 29.7 Kg from January to June 2023.

Cultural Criteria
Cultural preservation and promotion/protection of local sites

- Traditional dances, acrobatic shows, and songs are performed for guests at the facility.
- Local cuisines are served for guests on Swahili nights which happen every Friday.
- Serena Beach Resort & Spa has been built to replicate a local Swahili village and culture. Buildings i.e. restaurants have been named using Swahili names.
- All buildings follow the Swahili architectural style with exquisite carvings.
- The guest rooms have different cultural themes.
- The paths within the property, specifically at the Village wing are named after islands that make up the Lamu Archipelago E.g. Pate, Manda, Siu, and Lamu.
- The Swahili history is complemented by local antiques and artwork that can be seen around the property.
- Serena Beach Resort & Spa has developed an in-house activity called the ‘Architectural Cultural and Conservation Tour’. This entails walking through the winding lanes and visiting the ‘Lamu market’. This promotes the local Swahili culture. Since its inception in 2018, more than 3,112 guests have gone on the tour.
- Some of the products sold in the gift shop such as beadwork reflect the Maasai culture.
- The architectural design and artefacts at the Jahazi restaurant reflect the Swahili culture.
- Waiters at Jahazi restaurant as well as the main restaurant dress in attires depicting the Swahili culture.
- The culinary experiences are themed in both Swahili and Kenyan ways.
- Traditional artworks that depict the Swahili culture have been displayed on the walls throughout the facility.

Business Practises Criteria
Purchasing and supplies

- The facility procures goods in bulk to reduce packaging.
- All goods are sourced locally from Mombasa except for the Serena Group items.
- Fruits and vegetables are packaged in reusable crates.
- All seafood is sourced from local fishermen.
- Fruits and vegetables are sourced from local suppliers.
- Constructional material is sourced locally.

Health and safety

- Health and Safety policy for the facility is in place. It describes the property’s commitment to carrying out business in a safe manner, which protects staff, visitors, the
public, and property.
The health and Safety Audit of the facility has been carried out in compliance with OSHA 2007 legal requirements. This is dated 15th March 2023.
A fire Audit of the property has been conducted in compliance with the Occupational Safety and Health Act of 2007. This is dated 15th March 2023.
- The facility has made an application for the renewal of the certificate of registration of a workplace in compliance with OSHA 2007 legal requirements. The application was made
on 19th April 2023.
- All firefighting equipment within the facility i.e. the fire extinguisher and fire blankets have been inspected and duly serviced. This was done by Morison Engineering Limited on 17th July 2023.
-Food handlers have been medically tested in compliance with the Food, Drugs and Chemical Substances Act CAP 254 . This was done on 20th April 2023.
- The fire assembly point has been marked within the facility. - Staff have been trained in First Aid. The last training was done on 17th-19th November 2022 by EMT.
- Handling of fire equipment (fire safety) has been conducted for the staff. Staff have undergone fire training, the training was conducted on 3rd March 2023.
- Fully kitted First Aid boxes have been provided in various sections such as kitchens, laundry and at the workshop.
- Effective PPE such as full-face shields, gloves, and safety boots have been provided for use by staff working in areas such as the workshop.
- Step bins are in use in kitchens as a measure of minimizing chances of cross-contamination of food.
- Food including red and white meat has been adequately separated in the freezer.
- Fire evacuation procedures have been provided in each guest room.
- Swimming pool depths have been marked to promote safety among guests.
- No diving Safety signage has been provided at the swimming pool area.

Employment and remuneration/staff welfare

- Staff is unionised and affiliated with KUDHEHIA, which negotiates terms of service and working conditions for its members
- Staff salaries are paid above the CBA.
- All employees are entitled to paid annual leave of 30 days in line with statutory requirements.
- Female employees are entitled to maternity leave of 3 months.
- Male employees are entitled to paternity leave of 14 days.
- Employees are provided with free meals.
- Staff are provided with a house allowance.
- The staff cafeteria is fitted with a television (for entertainment) and the Internet.
- Staff are provided with transport every evening and early morning to and from Mombasa.
- Staff are covered under a medical scheme and the NHIF.
- In case of illness that would require referral for instance to Nairobi, staff are provided with transport, accommodation,and meals.
- A staff welfare committee is in place to address staff welfare issues such as bereavement.
- Tips are provided directly to the staff.
- A service charge is in place for unionized staff depending on business performance.
- End of year party is usually organized for staff, and they are also provided with shopping vouchers of Kshs 3500 each.
- A performance-based reward scheme is in place to motivate employees and enhance their skills and awareness.
A reward of Kshs. 10,000 is given to the employee of the year, Kshs.5,000 to the runners-up, and Kshs.3,000 to the second runners-up. On the other hand, a certificate is given to the best
employee in every department. Fidelity (token of appreciation) is given to staff at the end of the year depending on business performance.

Child labor, abuse and human rights

- Serena Beach Resort & Spa adheres to the minimum legal age requirement for employment i.e. above 18 years.
- The company’s Human Resource manual has incorporated the child protection policy. The policy outlines the company’s commitment to protecting children against forced labour, abuse, and human rights.

Staff education, communication and awareness training

- Effective communication channels between the management and staff are in place through notice boards, departmental meetings and WhatsApp.
- In-house training is conducted for every department. The company has introduced the tipsy platform that monitors performance in specific departments.
- Staff undergo refresher training every year at Utalii College.
- They are also given cross-exposure to other sister facilities which is aimed at maintaining quality service delivery.
- Serena Hotels schedules and conducts various departmental staff training, such as the Culinary Skills Enhancement program – which is a one-year program, that seeks to enhance skills for newly enrolled cooks under the mentorship of the head chef. It targets interested staff enrolled in other departments and local people from the coastal region. 12 individuals are currently enrolled.
 Skills and enhancement program – is a program for newly recruited staff aimed to enhance their quality levels to Serena standards. 10 staff are currently enrolled and will graduate in August 2023.
 Spa/Supply products training – is carried out for staff on the training of different products used at the facility. In the most recent training, 23 staff took part in a training on Healing Earth products.
 Retirement seminars – established for retiring staff at the facility where staff are prepared mentally before retirement. This is done between 1-5 years before retirement.
- Staff at the facility have undergone health awareness programs such as
 Mental health awareness – 134 staff took part in the program in March 2023, and 36 staff attended in May and June 2022.
 Cancer and Tuberculosis awareness – held at the facility and conducted by either the nurse or an outsourced expert. This was last conducted in March

Date Created6th March 2018