The Green Tourism Africa is multi stakeholder event that seeks to build a common understanding of green tourism development in Africa. Its purpose is to support aligning of current tourism and conservation models in the continent with sustainable development. The summit achieves its purpose by providing a platform for all tourism stakeholders to participate in a situational analysis and provide practical solutions to the factors that are preventing tourism and conservation from becoming sustainable in Africa.
The summit structure involves presentations followed by plenary sessions that are intended to bring out key and emerging issues in more details as well as generate feedback from participating delegates. The presentations are based on practical experiences and innovation by tourism organizations/ businesses/professionals in both the public and private sector, academic research papers, documented lessons as well as evaluations of initiatives and research.