Global trends of consumers and tourists are demanding socially and environmentally responsible products, particularly in eco sensitive destinations such as Africa. In over saturated safari tourism markets throughout the continent, local brands and businesses are becoming more competitive to win market share.
A business with demonstrated policies and procedures, independently verified and audited by Internationally recognized certification schemes gives companies a competitive advantage while increasing their operational efficiencies, saving money and leaving a more positive impact on the communities and regions they operate in.
Providing guidance, support and best practices to African tourism companies to adapt and replicate a globally proven sustainable consumption products supply chain methodologies.
Increased implementation of best eco and socially r esponsible practices among African tour operators, accommodation providers and their suppliers. (i.e. accommodation, safari guides, activity providers)
Marketable sustainable tourism products, strengthening business and destination promotion between International buyers and African suppliers.
Addressing sustainability leads to the conservation of natural resources, protection of cultural heritage & community development. Sustainable certifications not only provide opportunities for brands who engage, market wide adoption rate in each region provides competitive destination marketing advantages.
Green Tour Kenya is a European Commission funded project under the Switch Africa Green Programme Phase II In collaboration with:
- European Centre for Eco Agro Tourism (ECEAT)
- Ecotourism Kenya (EK)
- Kenyan Association of Tour Operators (KATO)
- Association of British Travel Agents (ABTA)
- Centre for Sustainable Consumption and Production (CSCP)