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Isiolo Drought Relief Response

The World Environment Day celebrated on the 5th of June annually, pushes the campaign of Only One Earth this year. The focus theme is Living Sustainably in Harmony with Nature.

The theme is urging us to adopt sustainable lifestyles that respect and care for the natural surroundings. This in turn, will attempt to undo or at least ease the adverse effects of climate change such as disruptions of rain patterns or prolonged drought, severe storms, hotter temperatures, loss of species, more health risks, poverty, and food insecurity among others.

For three years, Kenya has been suffering from droughts. Yet again, Kenya is undergoing another drought season and parts of the country are hard hit facing severe food and water shortage. These areas are mostly the Arid and Semi-Arid Lands (ASALs). The underlying cause for these changes is global warming. The build-up of greenhouse gases in the atmosphere caused by a number of factors, such as uncontrolled deforestation, use of fossil fuels for production and transportation, human consumption, food waste, etc. is one of the key contributors to global warming.

Why should you care?

We have #OnlyOneEarth.

Left unattended, the negative effects of climate change will concern us all, they already do. No one is exempt from it.  Take climate actions now! We need to restore the earth now. Live sustainably.

According to the Kenya National Drought Management Authority, the number of people in need of assistance has increased since February this year from 3.1 million to 3.5 million this month.

There are 23 counties that are in dire need of food support. The Red Cross team has managed to support approximately 56,000 households in 16 counties. The GreenTour Kenya team- the Ecotourism Kenya and the Kenya Association of Tour Operators, is collaborating with the Kenya Red Cross to continue reaching out to affected families through the initiative Isiolo Drought Relief Response.

CALL TO ACTION!

The drought has robbed people in the affected areas of physical and mental well-being. These areas are mainly agricultural areas, relying on pastoral and farming for livelihood. The delayed rains have presented problems of low food which leads to food rationing, sale of livestock to sustain themselves, low expense on health and health deterioration, etc.

Isiolo Drought Relieve Response – raising money for food aid. The fundraiser starts on 3rd June 2022 and is targeting Kshs. 500,000.

Join us for a good cause.

The funds will be used to purchase basic food items that will be delivered to the affected households in Isiolo. Be a part of this initiative as we mobilize funds to acquire foodstuff to support families.

Join us!

You can participate in this through the M-Pesa M-changa platform.

Paybill Number: 891300

Account Number: FOODBKT

Alternatively,

Follow this link to donate: https://tinyurl.com/y3ycnbko

Your support is highly appreciated.

For any inquiries, reach Ms. Lynnet Kamonde through admin@ecotourismkenya.org 0r Ms. Mary Kimeu through info@ecotourismkenya.org

 

Breaking the Green Washing Chain

The travel and tourism industry is multi-faceted and involves different stakeholders. For the industry to run successfully or achieve sustainable tourism development, a sound communication strategy is vital. Marketing and communication of responsible tourism products, services, and practices help tour operators stand out as responsible tourism enterprises. This heightens the tour operators’ chances of attracting conscious travelers as their clients.

Read more

Sustainable tourism development for Kenyan Destinations

Before the onset of the Coronavirus pandemic, over-tourism was common in popular Kenyan tourism destinations. The affected destinations experience overcrowding which in turn leads to littering and a lack of observance of the park and reserve rules put in place e.g. using designated walk paths. In many cases, there is little involvement of the local communities. Whether it’s in the supply of materials to be used in the destinations or employment positions, the communities miss out or are left out of the benefits enjoyed by the destinations. As a result of the usual all-inclusive packages in the destination, there’s is the limited purchase of local food offered by the local communities. Respect for the culture of the locals in the destination is sometimes ignored. For instance, some cultures in Kenya value modest dress codes for women. However, some tourists dress in a manner that upsets the community. Habits such as these are picked up by the younger generation who often end up looking down on their culture’s values on clothing, as an example. This is where the appropriation of culture comes in. There is the pressure of maximizing positives obtained from tourism and minimizing the negatives but we would need to do things differently.

In order to do things differently; to have the tourism we engage in to respect the environment, the local community, and to be economically viable, we need to adopt sustainable tourism. Sustainable tourism is an approach that looks into developing the environmental, socio-cultural, and economical aspects of tourism. Ecotourism Kenya has put in efforts to lead and encourage practitioners of tourism in Kenya to learn and pick up sustainable tourism practices. We have achieved this through the eco-rating scheme we run for accommodation facilities mainly hotels, camps and lodges. We are also part of the key implementation partners of the GreenTour Kenya project that aims to replicate tourism industry sustainability best practices into the Kenyan and wider African tourism supply chain through an integrated business-led approach. Through the project, we support sustainability training, coaching and certification of tour operators on the Travelife online platform. We have also offered sustainability coaching sessions to tour and driver guides.

Introducing Green Destinations Pilot Program in Kenya

We would like to get as many stakeholders of tourism as possible to better understand sustainability and eventually practice it. We have collaborated with the Green Destinations to further advance this goal with different destinations. The Green Destinations pilot program offers an opportunity for destinations managers to join in and have a seat at the table.
The program, currently active in 60 countries, uses recognized principles and the re-known Sustainable Development Goals to support destinations in implementing suitable solutions and in delivering sustainable and responsible tourism, while actively involving their local community and business sector. It assists different destinations in sustainable tourism development in the following ways.

The different sectors include;

● Destination management, monitoring, training, and support; uses 30 criteria guidelines
● Green Destinations Awards; uses 85 criteria and four advance levels; Bronze, Silver. Gold & Platinum Awards. Top 100 Competition, GSTC certification
● On-site training; get assistance from coaches
● Involving your tourism businesses; using the Good Travel Guide to increase visibility and make business more responsible.

List of the benefits of joining the Green Destinations pilot program

Who can participate in the program?
Municipalities, cities, counties, protected areas such as parks, conservancies, and private destinations. Local tourism communities can also participate.

For inquiries please contact Mercy Onyango on
programs@ecotourismkenya.org or Call 0726366080

Ecotourism Kenya welcomes you to join the Green Destinations Pilot Program